writer, collaborator, creative director, business owner
Brad Oldham and Christy Coltrin bring art, humor and beauty to life through sculptures and stories. The two have collaborated on public art installations and private commissions for more than eight years as business partners, and longer as a husband-wife team.
Christy’s career was launched as a market analyst in the commercial real estate market in Washington, D.C. and through the years she transitioned into marketing for esteemed luxury automotive brands, such as Mercedes Benz, Maserati, Volvo, Lexus and Porsche. The fast-paced businesses of real estate and cars proved to be great training to join Brad in leading Brad Oldham International.
Collaborating with Brad on sculpture concepts and stories taps into Christy’s passion and creative skills in a powerful way. Her first step is to understand the audience and environment in which the sculpture will live. Her creativity is elevated by Brad’s physical and technical skills throughout the initial exploration. Once the concept is agreed upon, she proceeds to write and to produce the materials that support Brad’s sculpture. Many of the duo’s sculpture collections are accompanied by a book in which Christy demonstrates her creative direction, design eye, and writing mastery.
This year, Christy debuted her first collection of gifts, Tiny Sparks, about which she created the small artworks, high-design packaging and website. Within the last few months, these talisman-like pieces have been picked up by several outside retailers, and they open new marketing channels for the company. Christy also designed and produced a line of sterling silver pendants inspired by Brad Oldham sculpture. Accessibility is very important to Christy. From larger-than-life-sized urban installations to the perfect dangling charm, Christy looks to inspire engagement, curiosity, and conversation.
In 2014, Christy oversaw the opening of the new Brad Oldham Studio Store in downtown Dallas. The store, event venue and market testing space provide a new access point to purchasing a Brad Oldham sculpture and gift. This business unit complements the public and private commission sculpture work for which the company is known. Providing the smaller-sized editions of public artwork allows people to bring the sculpture into their own homes and offices and to make the story their own.